3/17/2023 0 Comments Product design programs for mac![]() Opposite the front entrance is Ive’s office. The opaque windows prevent anyone from getting a peek inside. It’s recognizable from the outside only by the wall of large, frosted-glass windows across the bottom of the building. The studio is a large space, occupying most of the ground floor of IL2. They wanted to maintain their independence and function like an outside consultancy, which gave them more freedom to pursue their own ideas. The designers were housed away from the company on purpose. “Every piece of furniture, all the tables, the chairs, every piece of glass.” Apple’s Industrial Design group was originally housed at Valley Green 6, an anonymous-looking building a short way from Apple’s main campus. “Every single thing in that space was custom-made,” said former Apple designer Doug Satzger. ![]() In addition, everything in the new studio was purpose-built. The studio is home to a lot of large machinery, including prototyping equipment. In Jony’s words: ID was now truly “close to the heartbeat of the company.” It cemented the elevated status of design within the company. Now Jony Ive and his team were being moved back into the heart of Apple, allowing CEO Steve Jobs to work more closely with them. The founder of the ID group, designer Bob Brunner ( now at Ammunition), had set up the original studio across the street to give it some independence from the rest of the company.
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